Emerita® Debuts New Day Face Cream Specially Designed for Skin Care Needs of Women Over 40
Emerita’s new skin care product features natural botanicals and sun protection
Portland, OR., August 28, 2007 /SOAPWIRE/ -- Emerita®, a leader in natural personal health and beauty products for women over 40, has announced the first of five new additions to their natural skin care line: Day Face Cream with SPF 15. This deeply moisturizing cream with SPF protection is specifically formulated for the daytime skin needs of women over 40, reducing the appearance of fine lines, firming and toning the skin and helping to protect against harmful sun damage.
Emerita’s Day Face Cream with SPF 15 is perfect for all skin types, and formulated with naturally soothing and regenerative natural botanical ingredients. Apricot, tomato and rosemary provide antioxidant protection against skin-damaging free radicals, enhanced with natural emollients from organic pumpkin seed oil and white tea extract. This unique combination provides a high level of anti-oxidant protection and increases skin hydration, flexibility and elasticity, while replenishing fatty acids. Paraben and fragrance-free, Emerita Day Face Cream with SPF 15 also provides UVA and UVB protection without para-aminobenzoic acid (PABA), a common ingredient in many other sun screens which is known to cause skin irritation.
As women age, hormone levels naturally decline. This causes dryness, decreased production of new collagen and elastin, and roughness from a reduction in cell regeneration. Emerita’s products are designed to promote and preserve healthy skin and body, with the new skin care line scientifically developed to restore and care for the specific skin needs of women over 40.
“We’ve had an incredibly positive response from the customers who have begun using our skin care line, and one of the greatest demands has been for a moisturizer with sun protection,” said Sharon MacFarland, Emerita® founder and CEO. “A major part of skin care is prevention, and this new Day Face Cream with SPF 15 is a fantastic daily use product for maintaining beautiful, radiant skin.”
An established expert in women’s personal care and health, customer demands for a quality skin care regimen led to the development of Emerita’s natural skin care line, which includes Day Face Cream, Night Face Cream, Fine Line Eye Serum, Dark Circle Eye Serum and Skin Brightener. In addition to being fragrance-free and paraben-free, the facial skin care line contains vital antioxidants and botanical ingredients which help to defend cells and slow the aging process.
Like Emerita’s other recently introduced skin care products, the Day Face Cream with SPF 15 incorporates reusable packaging, featuring stylish artwork uniquely designed by female artists. Emerita Day Face Cream with SPF 15 can be purchased individually or as part of Emerita’s Eye Serum, Face Care, and Day Cleansing collection packages. Individual MSRP is $29.99. Sample packets of the skin care line are available for delivery on their website.
Emerita® is a women-owned and operated natural personal care company, founded in 1978 and dedicated to preserving and enhancing women’s hormone, sexual and skin health. With a focus on the needs of women over 40 and the special changes and transitions of midlife and beyond, Emerita products are scientifically formulated using premium natural ingredients, botanicals and essential oils, paraben-free and without artificial fragrances. An active sponsor of women’s issues and research into female health and aging, the company is a national leader in advocacy and products related to women’s health and personal well being. Emerita’s popular and trusted product line benefits a range of women’s care needs including menopause (progesterone creams and supplements), sexual vitality (enhancing sexual experience and response) and healthful skin (eye serums, face creams and cleansers). Emerita products are available nationwide in select natural retail stores and online. Learn more about women’s health and wellness and view Emerita’s full line of natural personal care products at www.emerita.com
Media Contact: Josie Fey (503) 233-9352
Josie@DaytonCom.com
Emerita Contact: Debbie Fuller (503) 226-5963
DFuller@emerita.com
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