Natural Personal Care Products Clean Up the Market with 51.9% Growth
New York, (SOAPWIRE via PRWEB) -- Retailers and marketers are glowing over the performance of the natural personal care products market, which has
surpassed $2.6 billion in retail sales and grown by 51.9% from 1998 to the present. According to The U.S. Market for Natural Personal Care Products, a new report published by Packaged Facts available at MarketResearch.com, more Americans are taking a holistic approach to maintaining both body and mind, combining grooming and beauty products free of synthetic ingredients with nutraceuticals and stress relief programs, resulting in extraordinary gains in the category.
Boosted by the burgeoning market for organic food and health products, natural personal care offerings are more popular than ever, with marketers positioning higher priced beauty and grooming regimes that satisfy hair, skin and cosmetic care concerns. And while these products have a market case among aging baby boomers, marketers have found willing audiences for their goods among consumers in all gender, racial and age categories.
"Whether they’re eating it or applying it to their bodies, Americans have become more conscious of the ingredients that go into the products they buy for personal use," said Don Montuori, Acquisitions Editor for Packaged Facts. "And while they haven’t wholly overtaken manufacturers of mainstream personal care items, marketers of ‘alternative’ natural products are enjoying the benefits of this attention."
The U.S. Market for Natural Personal Care Products presents demographic and consumer preferences, historical and projected sales patterns, analyses of societal factors and marketing trends. Also covered are competitive profiles of such players as Johnson & Johnson, Burt’s Bees, Tom’s of Maine, Aubrey Organics, Estee Lauder, and others.
About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information visit www.PackagedFacts.com.
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