Artisan Beauty Products Make Their Way into the Online Marketplace
The increase in online buying has opened up a promising market for independent makers of beauty products. Consumers are starting to demand unique goods, and prefer to cut out the middle man and buy directly from the artist.
Richmond Hill, NY -- Online buying has become the norm when it comes to shopping- people are flocking to their computers rather than spending time pushing and shoving their way through crowded shopping centers. Adding to the online shopping experience is a growing number of artists and designers who have realized the advantage of selling their artisan goods directly to consumers. This has led to an increase in the number of independent beauty, cosmetic, and fragrance makers selling online.
One of those artists is Karina Gallo of Richmond Hill, NY, who started the online business Soap That Makes Scents, where she sells her handcrafted vegan soaps and spa-like products. Gallo believes that consumers “want to see something different, and they want to buy designs that only they have.” Customers at Gallo’s online shop get exactly that – truly one-of-a-kind items, handmade by the artist herself.
The philosophy behind buying handmade artisan goods is that they are not churned out in factories at piecework rate. That is where online stores like Gallo’s are crucially different: nothing is mass-produced or can be found anywhere else, and requests for customization are welcome. Each item takes patience, creativity, and care to present a perfect product. This ultimately brings a level of personal satisfaction and pride in the artist’s work, and that pride and satisfaction is passed on to the customer.
Consumers are starting to seek out artisan soaps and cosmetics due to wanting natural ingredients instead of chemical-filled bars, and many independent brands, such as Gallo’s, have developed a loyal customer base. What makes handmade soap different from mass-produced store brands is that it is softer, has a more luxurious lather, and is less likely to crack and dry out. The things consumers crave most about handmade soap are its skin-loving ingredients, such as glycerin, and the absence of the harsh chemicals and additives found in mass-produced soap.
For additional information, or to request a product sample, contact Karina Gallo or visit www.SoapThatMakesScents.com.
Contact:
Karina Gallo, Owner
718-441-0845
www.SoapThatMakesScents.com
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