derma e® Reveals New Packaging
Simi Valley, CA (December 18, 2007) /SOAPWIRE/ — derma e® Natural Bodycare, a pioneer in natural skincare products and known for blending powerful antioxidants and beneficial botanicals, has announced a new packaging makeover, giving this expertly designed skincare line a fresh, clean, more natural look.
To represent derma e®’s passion for blending science with nature to create superb and effective formulas, a new mortar and pestle signature image is now present on all packaging. Additionally, a stylized leaf and flower logo was designed, and represents the products’ unique natural origins, ingredients and derma e®’s strong commitment to the natural products industry.
To enable consumers to understand derma e® product benefits more clearly, quickly and concisely, the following elements have been added:
- A vertical color bar indicating the product category.
- Within the vertical color bar, a description indicating the product’s function (i.e. Cleanser, Toner, etc.).
- Text on the front label underscoring product benefits.
- derma e®’s new Natural and Organic Skincare Solutions seal emphasizing that the line is cruelty-free, paraben free and eco-friendly.
- derma e®’s quality pledge to consumers is displayed on the back panel.
“This new packaging really speaks to the natural market with clean, fresh imagery that perfectly reflects the union between the derma e® name and the quality of the product inside”, says Linda Miles, Vice President of derma e® and Doctor of Oriental Medicine (DOM).
All of derma e®’s new packaging continues to be 100% recyclable.
Contact:
Virginia DeSimone
800-521-3342 x231
PR@dermae.com
For nearly 25 years, derma e® Natural Bodycare has pioneered the development of high-performance antioxidant skincare solutions. The comprehensive line of natural products is paraben-free, cruelty-free, 100% vegetarian and includes over 90 SKUs. derma e® can be found in 5000+ retail outlets across the U.S., with additional distribution internationally and on www.dermae.com derma e® is family owned and operated and dedicated to serving the natural products retailer.
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