Emerita® Adds Face Cleansers to Natural Skin Care Line
Two pH balanced facial cleansers provide healing moisture and renewal for mature skin needs
Portland, OR., October 25, 2007 /SOAPWIRE/ -- Emerita®, an innovative leader in natural personal health and beauty products for women over 40, has announced two complementary additions to the company’s expanding natural skin care line: Moisturizing Face Cleanser and Exfoliating Face Cleanser. Mild enough for everyday use, these gentle but effective skin care products work hand-in-hand to refreshingly wash and moisturize while delicately clearing away dead skin cells.
Emerita’s Moisturizing Face Cleanser is a mild, paraben-free formula made with organic botanicals including coconut, cucumber and white and green tea extracts. Specifically formulated for the needs of maturing women’s skin, it contains natural antioxidants, and genuine moisturizers to benefit thinner and more sensitive facial skin. And unlike most harsh facial soaps, Emerita’s face cleanser formula works gently to softly remove the everyday collection of dirt, make-up and excess oil.
Complementing the regimen, Emerita’s Exfoliating Face Cleanser is made with natural jojoba ester beads and fine grains of bamboo extract, formulated to softly exfoliate and clean away layers of dead skin. Contrary to common exfoliating products, Emerita’s formula is geared to the sensitive thinner skin of women over 40. Its soothing botanicals include the same coconut and other plant-sourced ingredients found in the Moisturizing Cleanser.
Both cleansers are pH balanced to work within the skin’s normal pH range, making it less likely to cause irritation – a common problem facing mature skin.
“We know that every woman’s skin is different, and has varying needs,” said Sharon MacFarland, Emerita® Founder and CEO. “Emerita is an expert in the needs of maturing women, and these daily cleansers are specifically designed to care for and conserve the beauty and health of our skin as we age.”
Like Emerita’s other recently introduced skin care products, the Moisturizing and Exfoliating Face Cleansers incorporate reusable packaging featuring stylish artwork designed by female artists. These two cleansers can be purchased individually or as part of Emerita’s Day and Night Cleansing and Face Care collection packages.
The natural personal care company for the Baby Boomer Generation, Emerita® is a women-owned and operated company founded in 1978 and dedicated to preserving and enhancing women’s hormone, sexual and skin health. With a focus on the needs of women over 40 and the special changes and transitions of midlife and beyond, Emerita products are scientifically formulated using premium natural ingredients, botanicals and essential oils, paraben-free and without artificial fragrances. An active sponsor of women’s issues and research into female health and aging, the company is a national leader in advocacy and products related to women’s health and personal well being.
Emerita’s popular and trusted product line benefits a range of women’s care needs including menopause (progesterone creams and supplements), sexual vitality (enhancing sexual experience and response) and healthful skin (eye serums, face creams and cleansers). Emerita® products are available nationwide in select natural retail stores and online. Learn more about women’s health and wellness and view Emerita’s full line of natural personal care products at www.emerita.com
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Media Contact: Josie Fey (503) 233-9352
Josie@DaytonCom.com
Emerita Contact: Debbie Fuller (503) 226-5963
DFuller@emerita.com
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