derma e® Launches New Organic Expressions® Ad Campaign
Simi Valley, CA., August 13, 2007 /SOAPWIRE/ -- derma e® Natural Bodycare, one of the fastest growing companies in the natural skincare industry, has recently launched a national advertising campaign for its new Organic Expressions® products. The national campaign features full-page advertisements in a select group of consumer and trade publications that spans the US and Canada including AARP, Natural Health, Body & Soul, More Magazine, Yoga+ Joyful Living, Alive, Delicious Living and The Natural Foods Merchandiser.
It is estimated that derma e®’s Organic Expressions® advertising campaign will reach nearly 8 million consumers during its August - December 2007 run. The campaign is being supported with promotions and merchandising materials—including rebate coupons, sell sheets, and samples for retailers—as well as samples and special offers for consumers who visit www.dermae.com as a result of seeing one of these ads.
The campaign highlights the many benefits of derma e®’s new, premium, eco-friendly Organic Expressions® products. The 5-product line delivers powerful antioxidants including Pomegranate, Green Tea and Pycnogenol® to fend off age damage and optimize skin health. The therapeutic formulas are small-batch crafted with the finest certified organic botanicals. As with all derma e® products, they are paraben-free, cruelty-free and 100% vegetarian.
derma e®’s new partner—award-winning public relations firm, CarryOn Communication, Inc.—will be aggressively pitching the Organic Expressions® products to the media in a synergistic effort to drive sales.
For nearly 25 years, derma e® Natural Bodycare has pioneered the development of high-performance antioxidant skincare solutions. The comprehensive line of natural products is paraben-free, cruelty-free, 100% vegetarian and includes over 90 SKUs. derma e® can be found in 5000+ retail outlets across the U.S., with additional distribution internationally and on www.dermae.com.
derma e® is family owned and operated.
Contact: Angelina De Santiago
800-521-3342 ex.231
ad@dermae.net
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