STUDIO at Fred Segal introduces Australian Organic Skincare “It Brand” — Stem Organics
Exclusive organic skincare range, Stem Organics www.stemorganics.com, recognized by industry bible WWD Beauty Biz as one of the ‘It List Organic Beauty Brands for 2007,” is available at STUDIO at Fred Segal effective end of July 2007.
AUSTRALIA June 22, 2007 /SOAPWIRE/ -- Founded by visionary duo, Lara Deutsch and Myke Christoffel, Stem Organics is being hailed an Australian success story. What started as Lara’s personal quest to help relieve her Chronic Fatigue Syndrome five years ago, has evolved into a premium range of eight organic formulations.
Robin Coe Hutshing, founder and creative director of STUDIO at Fred Segal comments “STUDIO is very pleased to partner with Stem Organics as they embody all the qualities desired in a a premium quality skin care brand-with the added bonus of utilizing a very high percentage of certified organic ingredients. It is important that while they are eco-friendly, they have not sacrificed sophisticated, seriously efficacious and targeted formulas and the brand is aesthetically pleasing and user friendly. We have high hopes for this range and think it is pitched perfectly to our customer.”
“We are delighted to introduce Stem Organics into STUDIO at Fred Segal. It’s an exciting time as Americans are becoming more aware of the benefits of organics and understand that many of the ingredients they use on their skin are absorbed by their body” adds Lara.
Designed for both women and men, the range suits all skin types and includes a Gentle Cleansing Milk, an Antioxidant Toning Infusion, Smooth Skin Exfoliant and three Face Fluid variations. The rejuvenating Fresh Start Serum and Intensive Eye Serum complete the family.
“Stem Organics philosophy is simple; we create desirable and ethical skincare with superior organic formulations. What’s more, we believe what we put in our products is just as important as what we leave out” comments Lara.
In keeping their holistic approach, Stem Organics blend the world’s finest, natural ingredients sourced from around the globe as well as direct from the Australian outback, designed to enhance and promote overall well-being. All products feature the powerful, age-fighting properties of wild Kakadu Plum, antioxidant and anti-inflammatory rich Pomegranate and the natural goodness of organic Aloe.
The range is priced from $38-69. For further information on the Stem Organics range or to purchase online visit www.stemorganics.com
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