Organic Personal Care Market to Reach £12 million by 2011, Says New Report Available from ReportBuyer.com
LONDON-- May 11, 2007 (SOAPWIRE via BUSINESS WIRE) -- Report Buyer, the online destination for business intelligence for major industry sectors, has now added a new report on the growing demand in the UK for organic personal care products. “Natural Personal Care Consumers: Unlocking Future Potential,” forecasts that the market will increase from £9 million in 2007 to £12 million by 2011.
The organic personal care trend is part of a larger movement in the UK toward more natural ingredients generally in personal care products. Organic and natural personal care products lie at the intersection of health and ethical trends and have benefited greatly from changes in consumer lifestyles in both of these areas. This has led to the emergence of an ever increasing array of organic products on high street shelves.
Traditionally a niche category, strong market growth is propelling these products towards the mainstream. Across Britain nearly a third of consumers (31.3%) sought cosmetic and toiletry products that have natural credentials on a more frequent basis in 2006. Natural personal care still accounts for a small proportion of the total personal care market but consumption is gaining considerable momentum in the UK, Europe and the US. Demand has continued to outperform that for non-natural products as the segment becomes mainstream.
This burgeoning market is a result of Britons becoming more concerned with the ingredients in the products they use. Many prefer to use natural products that offer biologically active components with clinically proven health benefits and safety profiles.
“Natural Personal Care Consumers: Unlocking Future Potential,” is available in pdf format from Report Buyer. For more information go to: http://www.reportbuyer.com/go/dat04579
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