Luxe Essentials Introduces Products That Will Beautify Not Toxify
NEW YORK, NY., March 9, 2007 /SOAPWIRE/ -- New York based Luxe Essentials has just introduced a brand new premium line of natural and organic skin care products that they boast will beautify not toxify. Created in the kitchen of Founder, Nydia Norville after not being able to find anything to soothe and heal her dry skin, this new product line is a far cry from looking or feeling homemade. The entire line consists of products that are truly 100% natural with certified organic ingredients, free of parabens, mineral oils, and petroleum.
“I found that an overwhelming amount of skincare lines mislead their customers by making claims to produce products that are natural or organic when in actuality the ingredients listed are mostly fillers and synthetic ingredients that are known to be harmful.” says Norville. “I wanted to create products that are truly all natural and organic but also appealing and chic.”
The core product line consists of body butters that are available in three scents such as lavender, orange and lemongrass. The bath salts are currently available in 2 scents, orange and lavender. There are also 3-in-1 bath, body and massage oils that are available in lemongrass, orange and lavenders scents.
Luxe uses certified organic ingredients such as shea butter, palm & safflower oil. The bath salts include 2 therapeutic salts from around the world such as Dead Sea Salt, and Hawaii’s best-kept secret, Red Sea Salt. Both salts contain therapeutic properties that work wonders on tired and sore muscles.
Luxe Essentials packaging is simple yet sophisticated. Both bath salts and body butters are available inside brush metal silver circular tins with clear lids. To compliment the silver tins, the bath oil comes in a clear plastic bottle with matching silver top. “It’s understated, yet sophisticated.” “Just because it’s organic doesn’t mean that the packaging cannot be modern & luxurious.” “With the clear lids our customers can look inside for themselves and view exactly what they are purchasing; no gimmicks, tricks or fancy containers distracting you from the product itself.
Retailing from $10 for 2-oz body butter to $45 for a 16-oz bath salts, you can currently purchase Luxe Essentials online at www.luxeessentials.com. Luxe Essentials have plans to expand their product line with the release of organic lip balm and solid perfumes within the next year. Additionally, the new company will be expanding its distribution through boutiques, specialty department stores and spas across the country.
CONTACT:
Nydia Norville
Luxe Essentials
(917) 464-5296
info@luxeessentials.com
www.luxeessentials.com
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