Kenton Athletics - A New Choice In The Underserved Men's Body Care Market
Providence, RI — January 15, 2007 /SOAPWIRE/ — Men are becoming increasingly concerned with health and appearance. This is causing the men’s body care market to grow at rates significantly faster than the female market—yet there are far fewer products available for men. Kenton Athletics is taking advantage of this fast-growing trend with its new line of natural body care products. The company is targeting active and athletic men—a consumer group that frequently purchases health-conscious and natural products.
Kenton Athletics launched its first product, a 2-in-1 Body & Hair Wash, in late 2006. It doubles as a body wash and shampoo by using natural ingredients that are healthy for hair and skin. The on-the-go combo makes sense for men who lead active lifestyles because it eliminates the need to carry two bottles.
“Active and athletic men tend to prefer body care products that are simple and convenient”, says Kenton Shirk, founder of Kenton Athletics. “But, they also want a product that is healthy. Our goal is to meet these needs.”
Kenton Athletics core market is between the ages of 20 and 35. “These consumers are notoriously lifestyle-driven”, continues Kenton. “Men are attracted to Kenton Athletics because it is sporty, masculine, and grungy.”
About Kenton Athletics
Kenton Athletics offers bodycare products designed to meet the demanding needs of active lifestyles. The company’s mantra is Smart Bodycare for Active Living, meaning that each body product: (1) offers multi-functional benefits, (2) uses natural and healthy ingredients, and (3) accommodates athletic lifestyle needs. For more information, visit www.kentonathletics.com.
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Contact: Kenton Shirk
E-mail: kshirk@kentonathletics.com
Phone: (401) 533-7979
Fax: (401) 223-4873
Kenton Athletics, LLC
1 Proctor Place; Providence, RI 02906
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