Emerging Markets Prove Alluring to Personal Care Manufacturers
A declining US personal care sector, twinned with the sluggish growth of personal care products across Europe have failed to halt an overall increase in the global personal care market, despite Latin America and a number of emerging markets reporting double-digit growth. Tom Armitage reports.
CosmeticsDesign> According to a report from market analysts ACNielsen, global sales of personal care products are up 3 per cent on the previous year.
The report, which analysed data from 56 countries, found that the face cleansing and moisturising category has seen the fastest growth in 2003, with a 7 per cent increase, followed closely by the product areas of body cleansing, and moisturising and sun care, each with matching growth rates of 5 per cent.
Innovation continues to be the impetus behind sales growth in the consolidated western personal care markets, says ACNielsen, whereas convenience, price and a number of other factors such as the health benefits associated through using personal care products are affecting growth across the less developed markets. Full Text>>
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