August 19, 2004

A Natural Beauty; organic and plant-based products take root

Daily News> "Obsessively organic" soap? Herbal hair spray? Certified-vegan sunscreen? Sometime in the not-so-distant past, it seems, natural health and beauty marketing propaganda went clean off the rails.

Some might find labels touting "raw," "unprocessed" and "chemical-free" products almost absurd. But their makers are laughing all the way to the au naturel bank.

According to research done by the upstate New York pure-cosmetics company Kiss My Face, the sales of natural personal-care products exceed $4.1 billion annually, and make up about 15% of the total U.S. health and beauty market. Full text>>

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