The Meaning of Natural
NPIcenter> Now that long-term consumer demand for natural products has been firmly established, personal care products positioned as ‘natural’ have become increasingly available in a variety of channels, well beyond availability in the traditional “natural products” stores. For many, this is a good thing. Since most consumers will never set foot in a natural products store, it follows that the only way to reach them is to expand into different channels, such as mass, specialty, direct, etc. However, others see this channel expansion as a hotbed for conflict, from issues such as the lower prices at Wal-Mart to whether or not certain products are truly ‘natural’ and can be ethically marketed as such. Full Text>>
The Meaning of Natural: Part II
Friday, August 27, 2004 - Darrin C. Duber-Smith, MS, MBA
Source: NPIcenter
NPIcenter is an on-line business resource for the natural and nutritional products industries
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