The Market for Natural Household Products
NPIcenter> Driven largely by the consumer’s quest for a healthier home environment, the natural household products market affords one of the best opportunities for growth within the natural products universe. It is now common knowledge that the average home interior is often 5 to10 times more polluted than the environment outside the home, mostly due to the presence of toxins.
There is no reason to assume that the sustained trend toward consumer use of natural products has any limitations since healthy lifestyles pervade many aspects of North American lives. Indeed, millions of consumers have turned towards more natural alternatives to traditional cleaning products found in most every home, as these healthier options have become increasingly available in a wider variety of channels. Full Text>>
Source: NPIcenter
NPIcenter is an on-line business resource for the natural and nutritional products industries
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