A Green Machine; the Growing Demand for Natural Products
Natural products are sprouting up in every corner of the personal care category.
In personal care, everything's coming up natural. The green market grows year-on-year, according to data from the Nutrition Business Journal (NBJ), San Diego. According to the publication, U.S. natural personal care sales reached $4.1 billion in 2002, representing 10% growth over 2001.
With natural product sales as a whole garnering $36.4 billion in 2002, personal care represented a significant chunk of the green market, which also includes food, produce and supplements.
"The natural personal care category is enjoying healthy growth, fueled by consumer demand that is attracting attention not only from core natural product manufacturers, but from mainstream cosmetic companies as well," said Patrick Rea, research director, NBJ.
"While the mainstream cosmetic and personal care product market is growing at a sluggish, low single-digit pace, the natural personal care market has become a beacon of light ... Full Article>>
Henson, Melanie. "A Green Machine." Happi 01. 2004: 57-66.
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